Marketing System
Tools and resources to help you market your lice treatment business
Marketing Tools & Resources
What we provide to help you attract and retain customers
Website & Online Presence
- Custom franchise website setup
- Mobile-responsive design
- Online booking integration
- Local SEO optimization
- Google Business Profile setup
Digital Marketing Tools
- Social media content templates
- Email marketing templates
- Digital advertising guidance
- Marketing calendar and planning
- Analytics and tracking setup
Brand Materials
- Logo and brand guidelines
- Business cards and stationery
- Signage templates
- Brochure and flyer templates
- Promotional materials
Local Marketing Support
- Community outreach strategies
- School partnership guidance
- Local event participation
- Referral program templates
- PR and media outreach support
Launch Marketing Strategy
Comprehensive marketing plan for your franchise opening
Pre-Launch
- Website and online profiles setup
- Local business listings creation
- Social media account establishment
- Pre-launch awareness campaigns
Grand Opening
- Grand opening event planning
- Launch promotional offers
- Local media outreach
- Community engagement activities
Post-Launch
- Ongoing social media management
- Customer review generation
- Local advertising campaigns
- Partnership development
Marketing Fund
Franchisees contribute to a marketing fund that supports both national brand-building initiatives and regional marketing campaigns. This collective approach provides marketing reach that individual clinics couldn't achieve alone.
What the Marketing Fund Supports:
- Brand development and awareness campaigns
- Creation of marketing materials and templates
- Digital marketing platform development
- Public relations and media relations
- Market research and competitive analysis
Note: The specific marketing fund contribution amount is detailed in the Franchise Disclosure Document. See the Cost & Fees page for more information.
Your Marketing Responsibilities
What you'll need to do to market your franchise
While we provide tools, templates, and guidance, successful franchisees actively market their businesses at the local level. Your responsibilities include:
Local Marketing Execution
Implementing marketing strategies in your territory, including social media posting, community outreach, and local advertising
Marketing Budget
Allocating funds for local marketing activities beyond the marketing fund contribution (recommended budget will be provided during training)
Brand Compliance
Following brand guidelines in all marketing materials and maintaining consistent messaging
Customer Relationship Management
Building relationships with customers, generating reviews, and encouraging referrals