Franchise vs Independent
Compare the benefits and trade-offs of each approach
Making the Right Choice
Whether to open an independent lice treatment business or join a franchise system is an important decision. Both options have advantages and disadvantages depending on your experience, resources, and goals.
This comparison helps you understand the key differences so you can make an informed decision that's right for your situation.
Side-by-Side Comparison
Initial Setup
| Feature | Franchise Model | Independent |
|---|---|---|
| Business model and procedures | Proven system provided | Must develop from scratch |
| Initial training | Comprehensive training included | Self-taught or seek external training |
| Initial investment | Franchise fees + setup costs | Setup costs only |
| Brand recognition | Leverage established brand | Build brand from zero |
Operations
| Feature | Franchise Model | Independent |
|---|---|---|
| Operational support | Ongoing guidance provided | Figure it out yourself |
| Supplier relationships | Pre-negotiated supplier discounts | Negotiate your own terms |
| Business flexibility | Must follow system standards | Complete operational freedom |
| Technology systems | Integrated systems provided | Source and integrate yourself |
Marketing
| Feature | Franchise Model | Independent |
|---|---|---|
| Marketing materials | Templates and resources provided | Create everything yourself |
| Brand-level marketing | Benefit from national campaigns | Limited to own efforts |
| Website and online presence | Professional setup included | Build and manage yourself |
| Marketing budget | Initial setup + ongoing fund | Whatever you choose to spend |
Ongoing Costs
| Feature | Franchise Model | Independent |
|---|---|---|
| Royalty fees | Ongoing percentage of revenue | None |
| Marketing fund | Monthly contribution required | None |
| Technology fees | Monthly platform fee | Pay for tools directly |
| Support and training | Included in fees | Pay separately if needed |
Long-term Value
| Feature | Franchise Model | Independent |
|---|---|---|
| Business resale value | Established franchise resale market | Harder to value and sell |
| Territory protection | Protected exclusive territory | No protection from competition |
| Network of peers | Connect with other franchisees | Limited peer network |
| Business exit options | Structured exit and transfer process | Entirely up to you |
Which Option Is Right for You?
Franchise Model May Be Better If:
- You want a proven business system and procedures
- You value comprehensive training and ongoing support
- You want to leverage an established brand
- You prefer having marketing tools and templates ready
- You want territory protection from franchise competition
- You're willing to pay ongoing fees for support and systems
Independent May Be Better If:
- You have significant prior business experience
- You want complete operational flexibility
- You prefer to avoid ongoing royalty payments
- You're comfortable developing your own systems
- You want to create your own brand identity
- You have strong marketing and business development skills
The Bottom Line
Neither option is inherently better - it depends on your specific situation, experience, and preferences.
A franchise provides structure, support, and proven systems in exchange for ongoing fees and less autonomy. An independent business offers complete freedom but requires you to develop everything yourself without systematic support.
Consider your business experience, available capital, desire for support vs. independence, and long-term goals when making your decision.